Chamana is an artesanal beer company based in Sarandi del Yi, Uruguay. "Chamana" means tribe whitch, greacing the memories of Charruas tribes who used to inhabit those lands. Inspired by nature and all the mystique that this involves, Chamana brings a first class craft beer. No preservatives no chemicals and no cheap substitutes are used.

  • Branding Design
  • Logo Design
  • Product Design
Brand & website to prime new company for market entry.

To develop Chamana's visual identity project, I went after elements that represented all the mystique that involves the brand. I seek inspiration from an illustration made by an local artist, which I re-draw and vectorized elements from it, such us the Chamana woman and the hops flowers. In addition to the logo telling a story, an strong, bold sans-serif font were chosen for the name, where the ears of barley are matching with the letters AMA, which means 'love it' in spanish, to keep the balance in the composition.

  • ClientChamana Brew and Company
  • IndustryDrinks / Beers
  • ServicesBrand design, label design
  • TechnologiesAdobe Illustrator
  • DateSeptember 20, 2019.
Different Logo applications.

Classic pantones colors were used in the labels for the differents type of beers, dark green for Session IPA, dark yellow for blonde and dark red for Irish Red Ale. The font for describing each type of beer is handwritting, to recreate the sensation of artesanal beers and contrast with the hard font in the logo or the simple font in the rest of the text.